Why is word of mouth sustainable?

•WOM connects businesses with customers and creates a sustainable ecosystem for businesses and their customers by helping businesses to reduce their marketing costs and by helping customers to reduce their bills. Wom helps build life time relationship for businesses and customers. 

•Elasticity of WOM is much higher than any other form of marketing. 

•WOM gives rise to more WOM (just like manure gives rise to plants and goes back into the soil)

If there was no other form of marketing done by businesses, WOM would still exist, it is natural and hence sustainable.

How to get word of mouth from customers? Customer touch points

Every business has to collect feedback from their customers. It is the easiest and fastest way to retain your customers. Internet has made it easy for businesses to do that because most of the people use email and it is easy to ask your customers "how was your experience?". Businesses can even ask their customers to post their experiences online. It establishes confidence among customers and customer feedback becomes word of mouth for your business. Customer interact with your business at various touch points (paper ads, website ads, search engines, industry specific sites, blogs), you can make sure you get the customers who are using these channels. So how exactly can we get word of mouth?

1. Excellent customer service: do not forget the customer after getting the sale. Treat them equally important and deliver what you promised at the beginning of the sale. A happy customer will give your business positive promotion.
2. Get in touch with them and ask them about their experience. 
3. Handle customer complaints in a systematic manner and show the customers how valuable their business is.
4. Post comment cards at the business location and ask customer to share their experience (even a comment on ambiance is valuable and will make permanent impression on the customers).
5. Use a customer retention company like KeepCustomer to use tools for gathering and promoting customer experiences online (just promoting ourselves :)
6. Above all, provide top quality service and show passion and knowledge of what you are offering, many customers will appreciate and remember that.           

         Any more thoughts and suggestions?

Word of Mouth Marketing--Some do's and don'ts

Word of Mouth Marketing can be tricky and hence it is very important that every business knows what exactly can be done and what practices can literally put one out of the business. In United States, there are specific rules which are to be observed when dealing with customers and soliciting word of mouth from the customers. Are you one of the marketers mentioned in the video?

Why word of mouth and how to get word of mouth

word of mouth is critical to business success. It doesn't matter what size of business you are running, word of mouth program has to be in place for your business. Word of mouth is the most primitive form of marketing known to mankind, YES! Think about it, how did we find things that we needed before any form of advertising medium existed? It is simple, we asked our family and friends about it. No other form of advertising can convince your potential buyers more than the experiences shared by your customers. Is your business getting word of mouth?