According to Statistics Canada, 98 percent of Canadian businesses are considered small, and they employ close to half the country’s private sector workforce. Given that metric, it's obvious that a healthy and vibrant small business sector is essential to Canada’s economic growth.
With the proliferation of the Internet, it’s easier than ever for entrepreneurs and small business owners like you to reach new customers, promote your products, and access new markets in ways that only large corporations could manage in the past. For example, powerful and intuitive online applications such Gmail, Google Calendar and Google Docs can help you slash IT costs and enable your employees to collaborate more effectively.
To further this movement towards taking advantage of online resources, we're launching a partnership with The Globe and Mail to help Canadian small business owners and entrepreneurs expand their Web presence and use the Internet to boost sales and long-term growth. The Web Strategy section on The Globe and Mail website will bring together Google's knowledge of business in an online environment with The Globe and Mail’s insight into strategy and economic issues. The site will feature information and stories for small businesses, as well as provide tutorials about how to get started with Google’s many business tools, including Google Places and AdWords.
In the coming weeks, the Web Strategy page will explore topics such as how the Internet can transform the ways you reach new customers and how you operate your business. If you have suggestions or questions, we would love to hear them. Click here to use Google Moderator and start sharing your ideas with us.
Posted by Brett Willms, Canada Marketing Manager