How local businesses using Groupon are attracting bad reviews?

Businesses using Groupon are attracting fair share of bad reviews along with the customer traffic to their business. The easy come easy go groupon effect has left businesses wondering about the long term usage of groupon and other daily deals sites. Advertising coupons and giving out small coupons to bring returning customers is one thing, but using coupons as the business model for your business is the road to crash course in brain surgery (it is almost a thumb rule in business).

These are some of the papers already published discussing the relationship between online reviews and reviewers who were using daily deal sites like Yelp. Below are sample points from the study

Here are some of the key points from the study

1) Good news! The reviews are real. Most of the people who say the word "Groupon" in their reviews seem to be pissed about their experience.

2) Most businesses get business through Groupon by using attractive coupons that promise the world to the customers for a super low price. Of course, the shiny ads attracted customers, but I think the customers world wasn't as pretty once  they saw what was on the other side of the coupon.

3) It shows how the U.S small business economy responded by  trying to attract customers at any cost. That cost proved to be decrease in customer experience. 

4) Customer acquisition is good for business. But to maintain a healthy competition and a healthy online space, is it good to go to any lengths to get extra customers?

Is your business attracting new customers using groupon? Have you heard of customer retention? Do you know that if you retain all your customers you will always have customers and the cost of acquiring new customers is always high (at least in the long term after Groupon Wave passes)? As opposed to "seasonal" or "pay for hits" marketing,  it is always important to have permanent online assets which will bring you customers in the long run. Such a online building takes time, lot of effort and strategy which sometimes need professional help. KeepCustomer is one such customer retention company that will take care of your entire online strategy and put you in control for permanent success.

Notes: the graph and ideas came from this blog

Why is KeepCustomer #1 product on the Internet for Small Business Marketing?

Selecting an Online marketing company can be tricky. It can be really good for your business and can hurt your business if you fall into marketing tactics of companies. So how exactly can you make sure that you are hiring the right firm for your business?

1. What differentiates you from thousands of other companies? Corporate firms can be trusted more? can't they?
2.  Do you delete my work in case I am not happy with the campaign for some reason?
3.  Do you have a team of experts who can handle everything (it is important these days, because your costs can rocket sky high if we start hiring different firms for all the small tasks). Ask to speak for a person who knows insides of the subject matter.
4. What are immediate and long term goals that I can set for my business?
5. Can you maintain my online assets forever so that I can free yourself of online marketing and concentrate on your business.
6. Are you affordable and still provide everything I need as a business owner?

Those are some of the questions which must be asked before hiring a online marketing company for a long term and it will avoid you the pain of going through different companies and avoid bad services that might harm you instead of helping your business on the Internet.

Apart from that, you might want to ask yourself can you take out 10 minutes in a month and Google yourself to see if you look healthy on the Internet?

Proudly serving all of the America now (the list of directories where we create and update your information increases by 1 listing/day at keepcustomer. We can measure it and provide you full report of that) (** sometimes updates on the listings are counted as new listings for the day).