Get design tips to boost the impact of your display ad

[Cross-posted from Inside AdWords]

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew

Phase One of Dining Room Makeover

I have had a vision for the dining room for quite some time, but never had the courage to just do it until a few weeks ago. The hubs had another business trip, so I thought it would be the perfect time to do a little board and batten:o) I had never done wood working to this scale, but thought How Hard Can This Be?.....all by myself.

Remember last time the hubs went out of town? I surprised him with an office makeover.

He may start taking my debit card away when he leaves for business trips from now on:o)

I don't have a good Before picture...just the one from S.R.'s birthday party.

Very bland walls....and no, this isn't my dining room table;o)

Here is the After

Much better:o) Here's the process that we I went thru to get to this stage.

I painted about half way down the wall. I used Olympic paint b/c I was trying to save a little money....don't waste your time. Go ahead and spend the money on GOOD paint. It is almost like painting with water. That was mistake number one. Mistake number two was not priming the MDF.

 After getting all the boards hung, I started painting the bottom half of the room with a high gloss white that matched the trim work. This part seemed to take forever. I did a little caulking, and a little mess making...

I was lazy and didn't put anything down to protect the floors. Thank goodness it came up with no problem.

Now the dining room didn't look this good after I got done with it.

I got in way over my head, and the hubs had to come and rescue me. He did a great job on the finish work. He said that he got the easy part:o) I about killed myself a few times trying to get the boards hung:o) Anyway, we still want to add a little trim to the top of the "board" part. That part will be handled by the hubs. My next job will be to make curtains. I already have the fabric. Just waiting to get the motivation...The kids are leaving to go to their grandparents tomorrow, so it may be a good time to tackle that project:o)

So here's the before again:

And the After:

In love:o)

Speaking of birthdays, E's birthday party is coming up NEXT WEEKEND!!! I really have to get on the ball. His party is Cowboy themed. I can't wait to share some of my ideas for his big day. I also have a demonstration to prepare for next Thursday for the Homemakers' Club Cultural Arts Fair....I'm not busy at all;o) 

I hope you all have a great day!!

Email overload? Try Priority Inbox.

[Cross-posted from the Google Enterprise Blog]

Information overload is a reality of the modern workplace. The average corporate worker sends and receives more than 150 messages per day¹, an email deluge of varying importance: key project updates from colleagues, requests from higher-ups, appointment reminders, and automated mail that’s often much less important. With so much information to process, simply figuring out what needs to be be read and what needs a reply takes up a lot of time. Today, we’re excited to introduce Priority Inbox Beta in Gmail, an experimental new way of reducing information overload.

Priority Inbox is a new view of your inbox that automatically helps you focus on your most important messages. Gmail has always kept spam messages out of your inbox, and now we’ve improved Gmail’s filter to help you see the emails that matter faster without requiring you to set up complex rules.

Here’s how it works: Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred,” and “Everything else”:

Messages are automatically categorized as they arrive in your inbox. Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better. You can improve the ranking in Priority Inbox by clicking the buttons at the top of the inbox to mark conversations as important or not important.

As a result, your inbox is better organized, and you can spend your time addressing your most important emails right away. When we tested Priority Inbox at Google, we found that people spent 6% less time on email after enabling this feature. This translates to a week’s worth of time saved each year for information workers who typically spend 13 hours per week on email today!²

Luke Leonhard, Web Services Manager for Brady Corporation, says “Like many of our users, I get over a hundred messages each day. Priority Inbox saves me time by displaying emails in order of importance, letting me process them more efficiently than before. The time I save can then be spent on new projects that add value to Brady rather than managing my inbox.”

Over the next week, we’ll be rolling out Priority Inbox settings to users in organizations with the “Enable pre-release features” option selected in the Google Apps control panel.

Helping users manage lots of information has always been a core goal of Gmail, and we’re excited to see how Priority Inbox helps users in organizations mitigate information overload and get to important messages faster.

Posted by Doug Aberdeen, Software Engineer

1. “Email Statistics Report, 2009-2013”, The Radicati Group, Inc, 2009

2. “Hidden Costs of Information Work in the Enterprise Exposed in New IDC Progress Report”, IDC, 2009

More advertiser control on YouTube

[Cross-posted from the YouTube Blog]

At YouTube, we’re constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business, and we want YouTube to be a place where that reputation and image can flourish.

To that end, we’ve been rolling out features to keep advertisers in control of their campaigns. We announced one such example last week, when we launched a feature that gives select advertisers the ability to voluntarily age-restrict their videos. But there’s more work to do.

To date, we’ve given advertisers the ability to pick and choose individual videos on YouTube to target using our Video Targeting Tool. But one of the most frequently requested features we’ve heard from advertisers is the ability to exclude individual videos and channels from the campaigns they run on our site. Today, we’re excited to announce video and channel exclusions, a way for advertisers to pick specific YouTube videos and channel URLs that they don’t want their ads to appear with.

Here’s an example: let’s say you run a vegan bakery. You want to strike a balance between good exposure for your baked goods online, while staying true to your company values in offering items free of animal or dairy-products. Now you can indicate which videos are not the best fit for your audience. Since your customers are probably not watching ‘Homewrecker Hot Dog’, you can provide this video exclusion under the "Networks" tab.

Similarly, you might run a keyword-targeted campaign on bakery-related keywords, and exclude whole channels that you don’t feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel.

Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn’t performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.

Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We’re hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.

Baljeet Singh, Senior Product Manager recently watched “AH NOM NOM: Wholesome Bakery Best Vegan Bakery Food Cart In San Francisco”

Menu Board Tutorial

For Updated Info on this Post, 
Click HERE.

I know that I normally save my tutorials for Tuesdays, but I finally got this thing hung and wanted to share it with you now:o) I just couldn't wait. This is my menu board:

This piece of wood has been sitting in our garage for quite some time now. It was a scrap piece of wood left over from S.R.'s Dollhouse Bookshelf. I thought I was going to make it into one of those antique looking clock faces that Pottery Barn had on the front of their catalog for ages. So I painted it. The board was so thin, that after being painted it started to draw up on itself. The hubs decided to make a frame for it on the backside to make it more sturdy. He did an excellent job. I tried my hardest to get a good even circle, but that was a waste of time and energy. So I had to totally scratch the idea of an antique clock face. 

One day while staring at this blank board, I finally got the idea to turn it into a menu board. Not sure where the idea came from, but I knew that I had to do it.

So this is what I started with

My blank board and

My trusty chalkboard spray paint. This stuff lasts forever. This is the 3rd project I have used it on. Unbelievable!

I taped off the board into 6 sections. Why 6 and not 7? I don't cook on Sundays. That is my day of rest where I do absolutely nothing but Glorify the Heavenly Father and eat like waaaay too much food:o) Hallelujah, praise God!

Once the sections were taped off, I covered the top and bottom with newspaper to catch the over spray.

When all the paint was dry, I removed the tape very carefully and got this:

Don't you just love the clean lines that tape leaves. I always get a little giddy after seeing a straight line pulled off:o)

Now this board sat for a very long time with it looking like this. I really didn't know what I wanted to do. Then the Hank Williams song "Hey Good Lookin' " started running thru my head and I knew that was what needed to be on the board. 

I borrowed my neighbor's Cricut machine....(thanks Holly!!!)....and cut all the letters out of black & white vinyl. While I was at it, I went ahead and made labels for all of my jars too. It makes things so much easier now when I am baking. I never second guess myself:o)  

Here is a closer look at some of the lettering

I just hand painted the scrolly work at the corners. Nothing too professional:o)

(This was last week's menu...appetizing, eh?)

So here's the before of this area in my kitchen

Nothing too spectacular 

And the after

More fabulous than not...HA! And just so you know, the board is hanging straight, I just can't hold a camera straight;o)

The board is a little on the blendy side with the wall color, but I am hoping to fix that shortly. Not sure on the paint color, but I do know that there will be COLOR:o)

Hope you guys like it and I hope you have a great day!!
********
Updated Color:

(don't pay attention to the terrible lines across the ceiling....the painters were there to patch the ceiling and they messed up my beautiful straight lines:( It's all better now, though)

LINKING UP TO THESE PARTIES:

AND

Weekend Wrap Up at Tatertots and Jello

Going Google across the 50 States: Bowery Lane Bicycles in New York rides towards success with Google Apps

[Cross-posted from the Google Enterprise Blog]

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

Two years ago, Patrick Benard and Sean Naughton completed their first handmade bicycle. Shortly after, they opened Bowery Lane Bicycles in Manhattan with a commitment to having a positive impact on the environment and the local community. Today, they continue to design bicycles for the urban cyclist, build them by hand in New York – in a local factory that uses solar panels to generate 30% of its power – and sell them from their showroom and at city cycling events. Even on the business side, the founders have taken a community approach, working only with local vendors and freelancers.

A year after Bowery Lane Bicycles opened, Michael Salvatore, chief officer of just about everything, was brought on board to help run the business. His first task was to get the company operating and communicating on a more professional level by banning personal email addresses for work and implementing Google Apps so everyone had @bowerylanebicycles.com email addresses. From experience at previous companies, Michael knew that email addresses were only the beginning and started using Google Apps to improve other business processes. He shares with us how this was done.

“We rely on freelancers and friends located throughout the city to get projects done, and Google Docs makes this possible. Our friends have day jobs so being able to access everything online and collaborate with us in real-time, from anywhere, is not only convenient, it’s essential.

Google Calendar also helps us quickly spread the word among our friends about upcoming cycling and charity events where we’ll need staffing help. We keep a master calendar of all events and send out invites directly from Google Calendar. On the sales end, our showroom is viewed by appointment only, so we use a shared calendar for all of our scheduling.

To track inventory, I use Google forms. When a sale is made the model number of the bicycle purchased and other relevant information is inputted into a form. All the details are then populated directly into my spreadsheet and I can keep track of which bikes are low in inventory and when I need to order more. It’s simple but efficient.

With most of our business software needs taken care of, we can focus on our main goal – manufacturing the best bikes we can. Yes, we’re a small start-up, but we realized early on that successful companies need to be able to communicate quickly and keep track of their business as they expand. We can do just that, thanks to Google Apps.”

Posted by Michelle Lisowski, Google Apps team

Day 5- A Winner And Patience

Thank you to all of you who took the time to leave a comment on the Minnie Mouse post. All of your comments were so sweet and I really appreciate them. So, our winner is....

#11- Cassandra!

Her comment was:

I just saw your blog via one pretty thing. I love the outfit! We're taking my daughter to disneyland for her first bday next week. She already has a minnie outfit but definitly needs the clippies. Thanks for the tutorial!

Cassandra, shoot me an email so I can get you your mouse ears a.s.a.p.:o)

I know I said that I would have E's Mickey shorts ready for this morning, but a fall wreath got in the way(more on that next week), and traffic school(don't ask).

I am in a rush this morning trying to get out the door, so I hope to have the shorts completed by the end of naptime today, and I will post them later this afternoon.

Have a great Friday!!!!