Monday, February 28, 2011
Sunday, February 27, 2011
Ranking high on Google is all about long-term thinking, and going out to win everything in the first day often see you wasting time and opportunity without getting anything in return. However, it’s very much possible to be indexed by Google in 24 hours or less. After you make a blog, just follow these simple ideas and you’ll see your website show up in the search results within a day.
1: Submit your blog to Google
Obviously you’ve got to submit your new blog to Google before it can be indexed. Some free blogging platforms will submit your blog for free, while others, especially self-hosted blogging platforms, require you to do it yourself. Either way, it’s an easy 5-minute job that can be done alongside other, more time consuming tasks. Use the Google webmasters tools to verify your site. Here’s how:
Step 1: Go to google.com/webmasters. Sign in using your Google Account or create an account if you don’t have one already.
Step 2: Add your blog site by clicking the “Add a site” button. Then type in the domain name you wish to add, and click “Continue”.
Step 3: Once added you will need to verify that you own this site. This can be done one of two ways, Meta Tag or Upload a HTML file. The Meta Tag way is, by far the easiest.
Step 4: Meta Tag verification. This method requires you to add a piece of code to your header.php file. Copy the Meta Tag code Google has asked you to copy to your blog site.
Step 5: In your WordPress dashboard go to “Appearance”, then “Editor” using the menu tabs on the left hand side.
Then click on Header (header.php) on the right hand side to open up the header template. Find the tag highlighted, and BELOW it “paste” in the verification Meta tag Google has given you.
Step 6: Then scroll down and click on “Update File”
Step 7: Go back to the Google Webmasters Tool website and click “Verify” and Google will confirm that you own the site.
Step 8: After verifying, Google will display a confirmation page.
2: Submit your blog Sitemap to Google
If you are using WordPress, install the Google XML sitemap plugin that creates a sitemap of your blog that searchengines can read.You now want to add your blog’s sitemap. This is how:
Step 1: Site Configuration
From within the Google Webmaster tools website, click on the domain name you have just added and it will open up a Dashboard for your site. On the left hand side menu, click on “Site Configuration” and then “Sitemaps”.
Step 2: Click “Submit a Sitemap” and enter the name of your sitemap. It should be sitemap.xml
It will take a few hours for the sitemaps to be analyzed and added. Then you can return here and make sure there are no errors, see how many URLs are being indexed and the time that Google last visited you. Even without the sitemap you will begin to get a list of the top search queries that your site is being found for, incoming links to your site, and the keywords that Google thinks your site is optimized for.
By verifying your site and adding your blog’s sitemap, you are telling Google your blog has arrived and it will quickly be indexed.
3: Get posting on forums
Get your blog link in your forum signature and start posting it on as many forums as you can. Of course, spamming is never a good long-term idea, but some smart, relevant forum posts are a great way to bring in new SEO juice and links for your new blog. For some reason, Google tends to prioritize websites that are generating links already, so get out there and create as many as you possibly can for your new blog.
4: Use social bookmarking to generate links right away
Social bookmarking services are a great way to generate links to your new blog in record time. From simple community bookmarking websites to the giants of the web, submitting your website to social bookmarking services like StumbleUpon, Digg and Twitter can help you generate powerful, natural linkbacks. Log on and “favorite” your blog, and be sure to encourage your friends and colleagues to do the same.
5: Install SEO plugins for your blog
Most blogs will come with a SEO pack available, and Wordpress has a free one for download if you’re having trouble optimizing your blog. Search engine optimization is absolutely essential for generating blog traffic, and without putting time and thought into your SEO efforts it’s easy to lose what could be a great opportunity. Even though we’re focusing on short-term SEO speed, it’s good to think long-term right from the beginning. Download and use the All-in-one-Seo-Pack plugin.
Check out my video to optimize your All-in-one-SEO-pack plugin set up: How to use the All in one SEO WordPress plugin to your advantage
Five ideas that take hardly any time will ensure you get you new blog seen and indexed by Google within 24 hours.
Friday, February 25, 2011
MagnetStreet realized they were not utilizing an SEO or SEM strategy. So they leveraged Google's Keyword Tool to learn more about terms such as “magnets” and “promotional magnets", and how they could expand their keyword selection to be in front of actively searching magnet customers.
David Baird, Vice President of Marketing at MagnetStreet, was surprised to find out that “save-the-date wedding magnets” stood out as keywords of rapidly growing interest. This new product keyword trend spurred an information-gathering project that started with understanding what a save-the-date magnet was, and ended with a solution regarding how to enter the wedding market.
MagnetStreet was also pleased to learn, via Google Trends and Insights for Search, that this new venture revealed an interest peak in January, with a more consistent level of interest throughout the year than the real estate market. These Google tools also offered geographic data that gave MagnetStreet the opportunity to intelligently market to the local areas that showed the most interest in their product suite.
MagnetStreet continues to use Insights for Search to help them expand into new markets, discover additional product offerings, and to inform design, staffing and media decisions. They have expanded into selling wedding invitations and programs in addition to various occasion invitations and announcements.
When looking back at his business’ success, Mr. Baird credits Google’s tools with helping him to make smarter, low risk decisions and giving him the opportunity as a small business owner to compete with Big Box players.
Click here for more information on this success story.
Posted by Keri Overman, The Google Retail Team
Sun Windows is a family-owned business that dates back to the 1930’s when V. E. Anderson, Sr. invented and built storm windows in his garage at night and sold them door-to-door during the day. Today, Sun Windows is run by his grandson, Frank Anderson, and offers an expansive product line of high quality, energy efficient windows and doors with a focus on customer service.
The window and door business is seasonal, following trends in new construction and peaking in summer. At the height, we have around 120 employees made up of about 80% production workers who manufacture the products, and 20% office staff and outside sales who use email and other office software regularly. Keeping everyone connected and communicating effectively is one of my main goals.
We originally used a local provider for web hosting and email and there was a lot of downtime when email just wouldn’t work. I’d get phone calls from individuals throughout the company and would have to contact our email provider about once a month. Adding to this, we received significantly more spam than good email. Sun Windows even got flagged as a spammer because all our emails went through the local provider. We’re a small company and everyone wears a lot of hats so these issues took up a lot of time I didn’t really have.
I used Gmail at home and had even set up Google Apps for my personal website so I knew about its robust spam-filtering and other great features. Given all the email problems we were having at work, I decided to switch the company to Google Apps and have never looked back. The amount of spam in our inboxes is almost nothing and having web-based email accessible from any Internet connection is a big plus for everyone. At the time of the switch, I hadn’t even considered the added benefits of other products like Google Calendar and Google Docs.
After setting up email, we quickly created shared calendars to keep various departments organized, track company events and schedule customer visits for the field service unit. Then we slowly started to use Google Docs. Most people in the company were familiar and comfortable with desktop office software but once they realized the power of collaborating and sharing documents online, almost everyone switched to Google Docs. Production line supervisors use a spreadsheet to track labor hours at the plant, and sales reps create and share customer presentations. We’ve also moved existing documents over to Google Docs which we use to store files of any type.
Now when new computers are purchased, I don’t renew our Microsoft® Office licences. The company saves money but even more importantly, I save time in administering licenses, installations, security patches, and training. Google Apps has been one of the smartest decisions I’ve made for Sun Windows and I continually look for new ways to take advantage of it to improve how we work.
Posted by Steve Stepp, IT Manager, Sun Windows
Thursday, February 24, 2011
Wednesday, February 23, 2011
In 2010 people researched their travel options more frequently, for longer periods of time, and on various online channels. This is good news for Travel marketers because you now have more opportunities to reach customers -- and many of these channels can help you more effectively promote your businesses. With marketing tools like YouTube and display ads, Travel marketers can actually show images of their destinations. For example, Hawaii’s official travel site showcases amazing beaches and palm trees on their YouTube channel. Don’t these videos make you want to take a trip to Hawaii?
We saw travel bookings pick up in 2010 and we’re expecting this trend to continue into 2011. This is the year of reaching your customers at every phase of the research process -- and compelling them with visual imagery. We’ve included our recommendations for doing so below:
Seasonality: Spring break travelers don’t start researching their options in March. Our research shows that the average traveler spends almost two months researching travel options before booking. As such, we suggest using Insights for Search to see when certain destinations are on the rise -- you can plan your search ad campaigns based on this seasonality. For example, searches for ‘hotel cancun’ actually peak in January.
Search: Our research shows that 78% of travel transactions involve research on a search engine.* In fact, the average traveler searches eight times prior to booking. In addition to timing your search ads campaigns with proper search seasonality, we recommend taking advantage of new search formats. For example, if you are advertising a destination, you can create a free listing on Google Places and include detailed information and pictures.
Content pages: Rather than consulting travel agents, consumers are turning to online reviews, videos, and blogs. This means consumers are more engaged and involved in the research process -- it also means you have more opportunities to reach them as they research their options. The average hotel booker, for example, conducts 20 research sessions on multiple sites prior to transacting.* What’s more, ad inventory on these sites is generally less competitive than search: The median Travel advertiser’s cost per acquisition on the Google Display Network is 2% less than that on search.** You can even measure the impact of your display ads using Campaign Insights.
YouTube: 81% of all travelers who watch online videos do so on YouTube. And the number of travel-related online videos has increased dramatically since 2009. Video is a compelling way to showcase travel destinations -- If you are marketing a destination site or a hotel, we recommend shooting video footage (it doesn’t have to be high-budget or flashy) and uploading this content to a YouTube Brand Channel and promoting this channel on your website. From there, you can explore advertising options to drive additional traffic to your channel.
Mobile: Personal travelers more than doubled their usage of mobile devices for travel purposes in the past year.** Research also shows that among travel consumers, purchase intent is five times higher on mobile ads than on desktop ads.*** New mobile ad technologies present a fantastic opportunity to reach these customers when they’re ready to actually take the leap of booking their trip. In particular -- and for Travel advertisers who do not have mobile websites -- we recommend enabling the Click to Call option, which allows customers to call you directly from their mobile phones.
The possibilities are endless -- and if you reach a customer at various phases throughout the research process with compelling messages and images, chances are he or she will be more likely to book with you. Have fun this year!
*Data from a ComScore Behavioral study.
** Data from an Internal Google study.
*** Data from an InsightExpress study.
Posted by: Sarah Travis, Team Manager, AdWords Travel Team
Monday, February 21, 2011
Friday, February 18, 2011
At Hammock, we develop and manage a wide array of content, helping our clients engage with customers to increase loyalty and extend the length of the relationship. Since I founded the company 20 years ago, our work has expanded from print newsletters and magazines to include a range of digital media, such as websites, blogs, event media, and more. We’ve grown to 20 full-time employees and have developed a network of over 1,000 freelancers across the country. Technology has played an important role in what we offer our clients and how we work together as a team.
A couple of years ago, when our Technology Director left the company, we decided to experiment with using an outsourced solution for networking and systems so our internal technology staff could focus on development and creative duties. The experience gave us confidence to outsource other parts of IT so when the email server became unreliable and couldn't filter spam as well as our personal Gmail accounts, we started researching alternative solutions. With the help of an external IT service, we unplugged the email server and switched to Google Apps.
Fixing our spam problem – which Gmail has done amazingly well – would have been enough to make the switch to Google Apps worth it. We did a cost analysis per employee, however, and keeping servers in-house for just email would have been more expensive than the entire suite of Google Apps. Plus, adding calendars, contacts and documents, all of which sync nicely to our smart phones, tablets, and home computers has changed the way we work for the better.
Collaborating across our expansive network of contributors is critical and most of us use Google Docs for sharing and updating documents. Spreadsheets have also helped us manage our own newsletter subscriptions – a Google form is embedded on our website to collect information from individuals who want to receive our newsletter. Information from the form is imported directly into a Google spreadsheet that we access internally.
The ecosystem around Google Apps is helping us further meet our unique needs. We use Manymoon, a 3rd party application from the Google Apps Marketplace, to help with project management and it has resolved a number of workflow issues. Manymoon is a little like an in-house social network where, instead of setting up pages related to your favorite club or cause, you set up project pages where you can consolidate information and track progress. Because Manymoon integrates directly with Google Apps, it’s easy to add Google documents, calendar entries and emails related to a project.
For some people in the company, there was a reluctance to give up traditional desktop applications. However, it has been easy for me to evangelize Google Apps internally and I think we'd all agree now that the switch has had a positive impact on how we work.
Posted by Rex Hammock, Founder and CEO, Hammock
Thursday, February 17, 2011
Wednesday, February 16, 2011
Knowing that time is a key factor for all AdWords advertisers, we created the Opportunities tab to provide you with automated and customized keyword, bid, and budget ideas. Here are two stories of advertisers who used the Opportunities tab to find new keywords quickly and easily.
Chris Mattioli founded Fitness Singles, a fitness-focused online dating website in 2003. With Chrisís dedication and some help from AdWords, he has grown his business to over one million global members today.
Like many small business owners, Chris wanted to improve his AdWords performance, but didn't have a lot of time to work on his account. When Chris discovered the Opportunities tab, he knew it was a good fit for Fitness Singles, since it allowed him to uncover new keywords quickly and easily.
Chris scans the keyword ideas in the Opportunities tab regularly to find terms related to fitness, online dating, and singles. He's found many ideas that are similar to the keyword combinations and variations that are in his account, but that he may have accidentally overlooked. He's also found completely new relevant keywords to include in his campaigns. In one instance, Chris saw terms such as promotion code and coupon among his keyword ideas. From there, he decided to add a number of discount-based keywords to his campaigns. Chris says, "The Opportunities tab can often find new keywords that are relevant our ads and that don't currently exist in our account. It also helps you identify new keyword areas--even when you thought you had it covered."
Ryan Bailey, President and Co-Founder of resortsandlodges.com, describes his company as a full-service agency rather than a travel directory. "We have a rapidly growing client base of two thousand-plus and a business model that gives our clients turnkey marketing and advertising support." While part of a large company, VEMGlobal.com, resortsandlodges.com runs as a small business and keeps its operations small and scrappy.
On the site, you can 'book your spot' to save your travel information, plan your next trip, and more
click for full size image
Mollie Moore, the company's interactive marketing manager, also used the Opportunities tab to help with a website redesign project in March 2010. The previous version of resortsandlodges.com had dozens of links at the bottom of the page, and Moore was tasked with de-cluttering and limiting these links to the most important content. Looking at the number of keyword ideas associated with a particular theme as well as the traffic estimates for each keyword idea, the team learned that ìthe most effective content sections were top destinations, popular resort types, popular trips, and so forth," says Moore. "We also used ideas from the Opportunities tab to build out our meta titles, descriptions and keywords embedded in the back-end of every page on the site. Using the Opportunities tab, we can reduce guesswork in determining the most effective content."
To learn more about Fitness Singles and resortsandlodges.com and how they use the Opportunities tab, read their full case studies in the AdWords Help Center. You can learn more about the Opportunities tab in the AdWords Help Center or our YouTube video series.
Posted by Nathania Lozada, Inside AdWords crew
Tuesday, February 15, 2011
Editor’s Note: Last week we kicked off a local marketing campaign for Google Places in Austin, Texas, to spread the word about all the Google tools business owners can use to connect with customers. Here, our new friend Rebecca with the Austin Chamber of Commerce talks about why Google’s a great fit for the Austin small business community.
Several weeks ago Google called us. They were looking to work with the Austin Chamber of Commerce and Austin’s local business community for a new marketing campaign about Google Places. Google’s been taking a new approach to marketing Google Places, their business listings, and a recently launched tool to help connect customers to those businesses, Hotpot. We were thrilled to hear about their interest in Austin.
Why Austin? Our national recognition as a tech-savvy hub for business development means the city is a natural fit for Google’s initiatives. The Google Places Business Kits will be introduced to the Austin Chamber’s network of business leaders in central Texas. These kits include a sampler of marketing materials that can help businesses get more exposure, get them reviewed online, and get more customers through their door.
Business owners also will have the ability to connect with potential customers through Google’s new rating tool, Hotpot. With Hotpot, people now have the ability to rate and review local businesses and share those opinions with friends. When that person uses Google to search for local places, their search results become more personalized based on their tastes and those of their friends.
At the Chamber, we’re always working to understand the small business climate as we develop our benefit programs. One trend we’ve noticed is the convergence of social and mobile computing, along with the growth of location technology and services. Google Places and Hotpot act as a great set of tools business owners can use to take advantage of these trends.
As small business owners look to expand their market reach, online promotion plays an increasingly important role in both attracting new businesses and retaining loyal customers. Easy access to accurate information online and helpful reviews work toward business stability. Google’s partnership with businesses in our city will support and enhance the opportunities for raising a branded level of awareness to the consumer. Certainly, it will be exciting to witness what happens in the marketplace when Google, with its global reach, meets Austin, whose reputation for innovation and creativity is well-earned. We at the Chamber are forecasting exciting new developments ahead in 2011.
Posted by Rebecca Martin, SVP, Austin Chamber of Commerce
Monday, February 14, 2011
Friday, February 11, 2011
It's a great time to be an netropreneur-in the last decade, technology has leveled the playing field and propelled an internet and entrepreneurial revolution. As an netropreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you're lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.
But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Editor-in-chief of Entrepreneur Magazine gives some tutorial guidelines that can help you when beginning your own enterprise:
1.Don't Quit Your Daily Job.
Consider starting your business part-time, especially if it's online, while you're working and have a steady income. It usually takes six months to a year to get a business going and you don't want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.
2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need-something a specific group of people want, but can't get at the big chain stores-and fill it. A success marketer advises, "You can't compete with the big guys, so you have to find where the big guys aren't and go into your niches."
3.Have an Online Presence.
Even if you're not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It's also a great tool for promoting yourself and letting people, even in your own area, know that you're there, and what you're doing.
4.Refuse to Quit.
Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped-but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. "Arm yourself with optimism to get beyond the 'No' or the trouble. There's nothing
wrong in failure-just don't repeat the same mistake!"
5. Do what you wanna do!
As successful marketers they always said,"experts comes from guilty and Big opportunity comes from a penny" don't let the charges stopping you, you must buy your success even it equals with a single penny or a single dimes. More you spend ,the more you know how to success along the way...